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Introduction
The Arizona Bowl, one of the newer additions to the college football postseason lineup, has quickly grown into a beloved event in the world of bowl games. Played in Tucson, Arizona, this bowl game offers exciting matchups between teams from the Mountain West Conference and the Mid-American Conference (MAC), providing fans with thrilling football action each year. This article explores the history and evolution of the Arizona Bowl, its impact on college football, and its growth into a key fixture in the postseason landscape.
The Arizona Bowl was first introduced in 2015, making it one of the newest bowl games in college football history. It was created to expand the bowl game landscape and provide a new platform for teams, particularly from the Mountain West and MAC, to showcase their talents. The game was the result of a partnership between the city of Tucson, the Tucson Bowl Foundation, and several key local stakeholders who wanted to bring a new football tradition to the area.
Early Years and the Decision to Host in Tucson
Tucson, home to the University of Arizona Wildcats, was chosen as the location for the Arizona Bowl. The city’s history with college football, combined with its weather-friendly climate, made it an ideal destination. The game was originally played at the Arizona Stadium, home of the University of Arizona Wildcats, before moving to the newly renovated Arizona Stadium, which would serve as a perfect venue for postseason football action.
Since its inception, the Arizona Bowl has undergone several changes in sponsorship, with each partnership reflecting the game’s growth in prominence:
2015 - 2017: Nova Home Loans Arizona Bowl
The game’s first official sponsor, Nova Home Loans, served as the title sponsor during the early years of the Arizona Bowl’s existence. The first game featured the Nevada Wolf Pack vs. the Colorado State Rams, a contest that helped establish the Arizona Bowl’s identity.
2018 - Present: Barstool Sports Arizona Bowl
In 2018, the Arizona Bowl entered a new era with Barstool Sports taking over as the title sponsor. This partnership introduced a fresh, youthful energy to the game, with Barstool’s branding and social media influence helping to elevate the Arizona Bowl’s visibility, especially among younger football fans.
The Arizona Bowl was established with a clear format: it would feature a matchup between teams from the Mountain West Conference and the Mid-American Conference. This made the Arizona Bowl a unique addition to the bowl season, as many of the traditional bowl games feature teams from Power Five conferences.
Notable Early Matchups
In its early years, the Arizona Bowl saw competitive and memorable matchups, showcasing the talent of teams like Nevada, Arizona, South Alabama, and Arkansas State. One of the most memorable moments came in 2017 when New Mexico State played in its first bowl game in over 50 years, creating a sense of history for the program and the Arizona Bowl.
While relatively young, the Arizona Bowl has already made its mark on college football. Some of the key milestones include:
The Arizona Bowl has not only impacted college football but has also been instrumental in boosting the local economy in Tucson. Each year, the game attracts thousands of fans, creating a major tourism event for the region. Local hotels, restaurants, and attractions see a significant increase in business, as fans from all over the country converge on Tucson for the bowl game.
Beyond the economy, the Arizona Bowl has also contributed to college football’s postseason appeal. While many bowl games have become saturated with teams from major conferences, the Arizona Bowl’s unique setup gives mid-tier teams a chance to shine on a national stage, elevating the importance of smaller programs and conferences.
As the Arizona Bowl continues to grow in prominence, its future seems bright. The game has consistently delivered competitive matchups and exciting football action, and its partnership with Barstool Sports ensures that it will continue to attract new fans and boost its visibility. With potential future expansions, both in sponsorship and teams involved, the Arizona Bowl is poised to become a staple of college football’s postseason tradition.
From its humble beginnings in 2015 to its growth into a popular postseason event, the Arizona Bowl has already made a lasting impact on college football. With memorable matchups, an enthusiastic fanbase, and a unique sponsorship with Barstool Sports, the Arizona Bowl is a rising star in the bowl game landscape. As the years go by, it will continue to bring exciting football to Tucson and serve as a testament to the growth and inclusivity of college football postseason play.
