country music evolution - Ticket News Now

In the ever-evolving landscape of country music, few bands have made as significant an impact in recent years as LANCO. With their breakout hit “Greatest Love Story,” this Nashville quintet not only captured the hearts of country fans but also shifted the genre’s narrative, showcasing a fresh and authentic storytelling approach. Here’s how LANCO got their start and how they changed the game with one song. The Band That Changed Country Music!

From Concessions to Center Stage

LANCO, short for Lancaster & Company, was formed in 2012 by lead vocalist Brandon Lancaster, along with drummer Tripp Howell, guitarist Eric Steedly, bassist Chandler Baldwin, and multi-instrumentalist Jared Hampton. Before their rise to fame, LANCO members were known to play to small crowds in Nashville’s honky-tonks, often working odd jobs to make ends meet. Brandon Lancaster, in particular, had a stint working concessions at Nashville’s Bridgestone Arena, never imagining he’d one day perform on its stage.

Their big break came not from a song but from a performance. After catching the attention of Sony Music Nashville executives at a showcase, LANCO was offered a record deal on the spot. This pivotal moment set the stage for their journey from obscurity to acclaim.

The Anthem of Love: “Greatest Love Story”

Released in March 2017, “Greatest Love Story” was unlike any other song on country radio at the time. With its nostalgic storytelling, the track narrates the journey of two lovers from childhood through separation and back to each other, resonating deeply with listeners. The song’s authenticity, penned by Lancaster about his own relationship, marked it as an instant classic.

LANCO’s refusal to conform to typical country music clichés, like insisting on the word “car” instead of “truck” in the lyrics, showcased their unique identity. This small but significant detail in “Greatest Love Story” helped redefine what country music could sound and feel like.

Changing the Genre’s Course

The impact of “Greatest Love Story” was profound:

Chart Success: It became LANCO’s first No. 1 hit on both the Billboard Country Airplay and Hot Country Songs charts, a testament to its widespread appeal.
Cultural Impact: The song was played in countless weddings, proposals, and reunions, transcending from a country hit to a cultural phenomenon.
A New Sound: LANCO introduced a sound that melded traditional country with rock and pop influences, appealing to a broader audience.
Innovation in Songwriting: With three different choruses and an unconventional structure, “Greatest Love Story” encouraged other artists to push the boundaries of song composition in country music.

LANCO’s Legacy and Future

Following the success of “Greatest Love Story,” LANCO continued to innovate with albums like “Hallelujah Nights.” Their approach to music, focusing on real-life stories and genuine emotion, has inspired a new wave of country artists. As they continue to tour and produce music, LANCO remains a beacon of authenticity in a genre often criticized for becoming too homogenized.

Experience LANCO Live with CapitalCityTickets.com

For those who wish to witness LANCO’s compelling live performances, CapitalCityTickets.com is your go-to source for tickets. Whether you’re looking to catch them at a local venue or at a major music festival, securing your spot to see the band that changed country music is just a click away. With their dynamic live shows, LANCO continues to prove why they are not just a flash in the pan but a lasting influence in country music.

Conclusion – The Band That Changed Country Music

LANCO’s journey from playing to empty bar rooms to changing the face of country music with “Greatest Love Story” is a testament to the power of authentic storytelling and innovation. As they continue to evolve, LANCO’s legacy in music is about more than just hits; it’s about inspiring a new generation of country musicians to stay true to themselves.

For more on upcoming shows and to purchase tickets, visit CapitalCityTickets.com, and don’t miss your chance to see LANCO live, where their story continues to unfold.

LANCO: The Band That Changed Country Music with “Greatest Love Story”